Brokerage:
- bring buyers and sellers together
- facilitate transactions
- charges a fee for each transaction
A good examples is a transactional broker which provides a third-party payment mechanism for buyers and sellers to settle a transaction. (PayPal)
Advertising:
- provides visual content in the form of banner ads
- banner ads are a major source of revenue
- works better with larger volumes of traffic
A good example is the classified section you will find in a newspaper that lists items for sale or that are wanted to purchase. There are listing fees and possible membership fees. (Craigslist)
Infomediary:
- collects data on consumers and their habits and trends
- assist buyers and sellers to understand the market
- allows an advantage to buyers and sellers
A good example is metamediary which facilitates a transaction between buyer and seller without being involved in the actual exchange of goods or services. (Edmunds)
Merchant:
- concerns wholesalers and retailers of their goods and services
- Sales are based on price lists or through auctions.
An example of a merchant is the click-and-mortar method which is made up of traditional brick-and-mortar retail establishment with web storefront. (Barnes and Noble)
Manufacturer:
- allows manufacturer to reach buyers directly
- compresses the distribution channel
- more efficient, better customer service and a better understanding of customer preference.
An example of this is the license factor which involves only the transfer of usage rights to the buyer, in accordance with a "terms of use" agreement. Ownership rights remain with the manufacturer.
(Dell Computers)
Afflitate:
- provides purchase opportunites to when ever a potential buyer is on the web
- offers financial incentives to partner sites
- It is a pay-for-performance model
Amazon is a good example which uses banner exchange, pay-per-click and revenue sharing.
Community:
- based on user loyalty and the time they spend
- revenue can be based on voluntary contribution or based on the sales of ancillary products and servces.
- more fertile area of development
An good example of this is open content which consists of openly accessible content developed collaboratively by a global community of contributors who work voluntarily. (Wikipedia)
Subscription:
- users are charged a periodic fee to sunscribe to the service
- combining free content with premium membership
- costs are irrespective of actual usage rates
An example of this are internet service providers which offer network connectivety and related services on a monthly basis. (America Online)
Utility:
- 'pay as you go' approach
- charges customers for active connection minutes
- based on actual usage rates
Examples are your everyday services like electricity or gas which combines metered usage and metered subscriptions to present to the consumers.
The above content can be quoted, annotated and referenced as information by Michael Rappa.
Which business model does Twitter utilise?
Businesses are using Twitter in several ways. Content and Media companies are using Twitter to drive traffic to their websites. It is being used by e-commerce and local businesses for deal promotions. Some businesses are using it as a customer service channel; while some are using it to increase their brand awareness and monitor their brand perception. Some non-profits are using Twitter as a fund-raising channel as well. So it can be said that is utilises the advertising model.
How Australia rates in being technologically ready...
What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country?
China is ranked number one with 81.2% of their population using mobile phones. (1.09 billion)
India is second with 71.3% using mobile phones. (906.6 million)
USA is third with 103.3% using/having mobile phones. (321.7 million)
Australia is ranked 38th with 100.4% using/having mobile phones. (21.26 million)
(mobiThinking, 2013)
What is the internet use /100 population - compare Australia, USA, China, India, Your Country?
Compare main strengths and weaknesses of Australia or your home country in the survey.
The main disadvantage concerning Australia is its total population in comparison to other countries, for example China and the US. In spite of that, the survey did show that Australia has more mobile phones than its population so for every one citizen there is more than one phone. Whereas other countries like China don't due to their large population.
Comparing regions is also a disadvantage due to certain regions like Asia and Europe being much larger than Oceania and the Middle East.
REFERENCES
mobiThinking. (2013). Top mobile markets: The 10 million club. Retrieved April 7, 2013, from
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets
Rappa, M. (2009). Business models on the web. Retrieved April 7, 2013, from http://digitalenterprise.org/models/models.html#Advertising
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