If you purchase something from a retail outlet is it then ok for you to get email promotions or is it SPAM?
Most retail stores now give the option to choose if you want to receive promotions through email or not. I personally will most likely always choose to not receive those promotions because of how regualar they are and the temptation they pose. I just recently paid for a trip to Fiji, and now need to save some spending money, however im seeing discounts and specials sent to me that tempt me to spend more money. As long as there is a choice, i don't think you can label it as spam.
Should you buy key words to protect your brand?
I think to become a massive brand that becomes a household name, you need to have a single word that signifies you and makes you stand out (Nike, Prada). Protecting your brand allows you to become unique and further promotes your image as a market leader rather than a market follower. McDonalds has been in regular legal dispute over other businesses who use any names under the McDonalds trademark, because they secured the name for their brand. In order to be fully in control of a word, it needs to be bought and therefore to protect your brand, you need to have paid your dues.
12 months on after the release of Windows 8, is it still an issue?
I think the primary reason Acer has lashed out at Microsoft is because they are threatened. Microsoft is a massive business with a huge customer-buying influence, and to bring out a platform that is essentially compatible with Microsoft's new software, is a competitor's worst nightmare. I can't speak for the rest of the population but a company who are leaders in software decide to bring out a platform to coincide with that release, i would be more inclined to buy that new product because of the company's knowledge and power of that market. To criticise Microsoft and say that 'It is not something you are good at' (ChinaTimes), is like telling an artist they are not creative. It doesn't make sense.
REFERENCES
ChinaTimes. (August 9, 2012). Acer CEO slams Microsoft's surface tablet. Retrieved May 18, 2013, from http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20120809000060&cid=1102
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